Why Your CFO Is Secretly a Crypto Bro

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Blockchain infrastructure has matured significantly over the past years, and its effects are now extending far beyond decentralized finance (DeFi). 🧠💸

According to Brian Rudick, Chief Strategy Officer at Upexi, the next wave of corporate finance will unfold on-chain as companies increasingly adopt the technology. Because nothing says “innovation” like replacing your accountant with a blockchain. 🤡

Corporate Finance Is Moving On-Chain 🚀

In an exclusive interview with BeInCrypto, Rudick highlighted the rapid rise of tokenized real-world assets (RWAs) as one of the clearest indicators that corporate finance is shifting into blockchain-based environments. Because who doesn’t want their savings to be as secure as a cryptocurrency wallet? 💸

He pointed to one headline number: around $36 billion worth of RWAs are now tokenized on blockchains – a figure that has surged 160% in the past year alone. Clearly, the financial world is finally catching up to the 2008 crash. 📈

“We’re also seeing large finance and tech incumbents experimenting with blockchain technology more and more,” he said. Because nothing says “disruption” like a bank trying to act like a startup. 🏦

Notably, this experimentation is quickly turning into a real deployment in 2025. As BeInCrypto recently reported, several major institutions have moved to active blockchain-based development. Because nothing says “progress” like a 50-year-old system trying to keep up with a 5-year-old app. 🕰️

SWIFT, for example, is building a shared real-time ledger connecting more than 30 global banks. Because nothing says “trust” like a ledger that’s still slower than a snail on a treadmill. 🐌

Google Cloud has introduced the Universal Ledger (GCUL), a neutral Layer-1 blockchain designed specifically for banks and capital markets. Because nothing says “neutrality” like a tech giant trying to play both sides. 🤝

Meanwhile, companies like Citigroup, Mastercard, and Visa are already offering, or preparing to offer, blockchain-powered products to their customers. Because nothing says “customer service” like charging more for the same thing. 💸

“We expect this to accelerate if and when the US passes digital asset market structure legislation,” Rudick added. Because nothing says “regulation” like a government finally catching up to the 21st century. 🕰️

Blockchain’s Real Impact Lies in Replacing Old Rails ⚙️

When it comes to “on-chain corporate finance,” it could mean things like: a company putting its balance sheet on a blockchain, doing mergers and acquisitions using tokens, or raising money with tokenized assets. Because nothing says “efficiency” like a blockchain that’s slower than your Wi-Fi. 🌐

But in Rudick’s opinion, this is not where blockchain will have the biggest impact right now. He believes the biggest opportunity is not forcing every corporate finance task, such as financial planning and analysis, onto blockchains. Because nothing says “chaos” like a CFO trying to balance a ledger with a calculator made of Legos. 🧱

Instead, it lies in replacing the outdated infrastructure that underpins modern finance. He said that,

“The opportunity for blockchain technology to revolutionize traditional finance is much more around reimagining our currently antiquated financial rails – items like ACH or the credit card issuer networks that were created 50+ years ago and are slow and expensive.” Because nothing says “nostalgia” like a system that’s still using punch cards. 🗂️

Rudick argued that although on-chain fundraising can provide advantages such as broader investor access, the full digitization of corporate finance will still lag due to two key factors:

“1) the perhaps larger and more immediate benefits of new financial rails like near-instant and free payments with stablecoins, compared to the current corporate finance construct that works comparatively well, and 2) less burdensome and already-defined regulations within certain areas items like stablecoin payments compared to less defined rules for onchain capital raising.” Because nothing says “clarity” like a regulatory framework that’s as clear as a foggy morning. 🌫️

Despite this, Rudick noted that tokenized assets already mirror the behavior CFOs care about: cash flow, liquidity, and yield. 🧮

“There are some nuances, where, for example, it may take time for onchain liquidity to build, but where liquidity can also be offered outside of traditional market hours. As finance moves more fully onchain, the benefits will outweigh the early challenges,” he disclosed to BeInCrypto. Because nothing says “patience” like waiting for a blockchain to catch up to your coffee. ☕

Why Solana Emerges as a Leading Ecosystem for On-Chain Finance 🐍

When asked which ecosystems are best positioned to support this emerging on-chain financial layer, the executive pointed decisively to Solana. Rudick, who oversees Upexi’s cryptocurrency strategy – one of the leading Solana-focused treasury companies – cited several factors behind his assessment.

“Solana is the natural home for onchain finance, given its leading speed, cost, reliability, and as it is purpose built exactly for this. In fact, Solana’s North Star is what it calls Internet Capital Markets, where all the world’s assets trade on the same liquidity venue, accessible 24/7 to anyone with an internet connection,” he commented. Because nothing says “convenience” like a blockchain that’s always open, even when you’re asleep. 🌙

Rudick emphasized that major financial institutions, including FiServ, Western Union, Société Générale, PayPal, Visa, Franklin Templeton, BlackRock, Apollo, and many others, are increasingly using Solana to bring finance on-chain and capture its benefits. Because nothing says “inclusivity” like a blockchain that’s open to everyone, even your grandma. 🏡

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2025-11-14 17:01