When Old Money Meets New Coins: The Most Unexpected Finance Romance of the Year

by

Finance

What to know:

  • Franklin Templeton and Binance embark on a blockchain dalliance, hoping not to ruffle too many traditional feathers
  • A curious alliance mixing the stodgy art of tokenization with the fast-talking world of crypto markets
  • The specifics remain as mysterious as last season’s scandal-details forthcoming later this year

In a move that surely has the grandparents clutching their pearls and the millennials nodding knowingly, Binance and Franklin Templeton have decided to join forces, like some bizarre finance-themed odd couple, to produce digital asset products. Their grand ambition? To fashion some sort of bridge from the dusty archives of traditional markets to the wild, neon-lit bazaar of cryptocurrency.

The result of this uneasy matrimony: combining Franklin Templeton’s quaint charm for tokenizing securities with Binance’s sprawling empire and trade floor chaos. A Binance spokesperson hastened to assure us the tokenization adventure is everywhere but the U.S., presumably to avoid any awkward questions or legal entanglements.

Both parties are rather hopeful this will yield a product that promises “efficient settlement” (which sounds like financial jargon for “we promise it won’t break”) alongside transparent pricing and yields likely to keep investors awake at night with anticipation.

Franklin Templeton, lord of $1.6 trillion in assets and occasional blockchain enthusiast, has been dabbling in these token-based curiosities for some time; their Benji platform is an example, as is their 2023 revelation that your next government money market fund might just pop up on Coinbase’s Base blockchain-if you’re lucky.

“We see blockchain not as a dire threat to the venerable old ways but rather as an amusing opportunity to reimagine them,” declared Sandy Kaul, head of innovation, with the sort of optimism that keeps finance motels in business. She assures us that Binance might just accelerate this tokenized utopia.

Binance, proudly serving over 280 million users (probably some bots, too), described the arrangement as a bold step to open the hitherto stubborn halls of traditional capital markets to the crypto-obsessed masses. Catherine Chen, the chic head of VIP and institutional clients, earnestly pledged that this collaboration “furthers our commitment to bridge crypto with traditional markets and open up greater possibilities.” If you squint, that might even sound like progress.

Hold your breath for the unveiling of these mysterious financial novelties later this year, or simply pour yourself another whisky and wait.

💼🤝🪙

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2025-09-10 16:44