MrBeast’s Banking Bet: The Future Finance Giant for Gen Z and Beyond?

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MrBeast’s finance bet could become the new generation’s Schwab, Robinhood, Tom Lee saysFinance

What to know:

  • Thomas Lee, the chairman of BitMine Immersion, said the company’s bet on MrBeast and his neobank acquisition is a way to capture a new generation for whom digital assets are financially native.
  • What Schwab was for boomers, BlackRock for Gen X and Robinhood for Millennials, Beast could become the financial institution of Gen Z and Gen Alpha, Lee said.

In this article

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According to Thomas Lee, chairman of BitMine Immersion, the leading financial institutions of the future might not be traditional Wall Street firms, but instead emerge from platforms like YouTube.

At the Consensus Hong Kong conference on Wednesday, Lee suggested that MrBeast’s entry into banking could make him the go-to financial service for younger generations (Gen Z and Gen Alpha) and a key way for them to start using cryptocurrency.

MrBeast’s company recently purchased the fintech startup Step for $200 million, with investment from BitMine. This move is based on the belief that Step will be a key player in providing financial services to younger people in the future.

“Beast has a chance to be the financial institution of their generation,” Lee said.

He likened this chance to how Charles Schwab became popular with baby boomers, BlackRock and Blackstone drew in Generation X investors, and Robinhood appealed to millennials.

With around 120 million people in the U.S. belonging to Gen Z and Gen Alpha, MrBeast has become incredibly popular, attracting over a billion followers worldwide.

As I’ve been researching, it’s become clear that this customer group isn’t currently defined by high wealth. However, my findings suggest they’re poised to benefit from a significant transfer of wealth over the next ten years.

He believes that if Step becomes the main way people manage their money, it could make BitMine and its investment in MrBeast’s company central to the financial lives of a whole generation who see digital assets as normal.

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2026-02-11 12:36