Drake’s Bitcoin Serenade: A Tale of Volatility and Football Wagers

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It was a Saturday, and the world, as it is wont to do, was spinning merrily on its axis, when the musical maestro known to his friends and creditors as Drake saw fit to sprinkle a little Bitcoin (BTC) magic into his latest lyrical concoction, “What Did I Miss?”

Now, this wasn’t the first time our hero had dabbled in the world of digital currencies. Oh no, not by a long shot. You see, the good Doctor (as he’s known in the hip-hop circles, though not, one suspects, in the medical community) had previously wagered a cool $1 million in BTC on the outcome of the 2022 Super Bowl, a spectacle of American football that, while not quite as thrilling as a game of cricket, has its own peculiar charm.

But back to the song. In the first verse, Drake, with the subtlety of a sledgehammer and the grace of a bull in a china shop, dropped a line that would make any crypto enthusiast sit up and take notice:

“I look at this shit like a BTC, could be down this week, then I’m up next week. I don’t give a fuck if you love me. I don’t give a fuck if you like me. Askin’ me ‘How did it feel?’ Can’t say it didn’t surprise me.”

References to Bitcoin in songs, long-running television shows, and other popular art forms are, of course, a clear sign that the digital asset is growing in popularity. It’s like the moment when your great-aunt starts talking about TikTok—suddenly, you know it’s hit the big time. 🚀

When will Bitcoin mass adoption finally happen?

In 2022, the esteemed Bitcoin mining hardware provider Blockware, in a moment of clairvoyance, predicted that global adoption would hit 10% by 2030. This forecast, based on the adoption curve of previous paradigm-shifting technologies like automobiles, electricity, and the Internet, was met with the usual mix of skepticism and enthusiasm that one might expect from a room full of tech enthusiasts and their pet goldfish.

River, a BTC financial services company, released a report in March 2025 that revealed approximately 4% of the global population holds BTC, and the digital currency has grown to a mere 1% of its total addressable market. The report also found that developed nations, with their penchant for early adoption and a general aversion to anything that might be considered “new and exciting,” tended to have higher rates of adoption than developing countries.

Institutional Bitcoin adoption has been a major theme of the current market cycle, with companies like Strategy and Metaplanet reorienting themselves to become Bitcoin treasury companies. Other institutions, not to be outdone, have taken on small amounts of Bitcoin to protect their corporate reserves from inflation, hedge against geopolitical risks, and protect against the fragmentation created by de-globalization. It’s a bit like buying an umbrella just before it starts raining—prudent, but not exactly groundbreaking.

Bitcoin investment vehicles, including exchange-traded funds (ETFs), have been major drivers of institutional and retail exposure to Bitcoin, removing the technical barrier to entry of self-custody and onchain transactions. It’s like offering a child a lollipop instead of a chemistry set—easier to handle and less likely to blow up in your face.

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2025-07-06 01:51