Bitcoin Takes Over: Mexican Hotel Chain Murano Bets Big on BTC 🤑

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It seems the world has finally decided that paper money is just too passé, and who better to lead this revolution than the illustrious Murano, a Nasdaq-listed hotel franchise that has decided to add a bit of digital sparkle to its balance sheet. Yes, you heard that right, Bitcoin (BTC) is now part of the family, and they’re not just stopping there. They’re considering accepting BTC payments, which, let’s be honest, is about as revolutionary as serving a side of ketchup with your caviar. 🍔👑

According to a recent press release, the Mexican real estate and hotel chain has already dipped its toes into the crypto pool with a starting purchase of 21 BTC. At press time, this digital treasure trove is worth a cool $2.27 million. Not too shabby for a company that’s more used to dealing with towels and minibars. 🛋️💰

To execute this bold new strategy, Murano has entered into a standby equity purchase agreement of up to $500 million with Yorkville. The funds raised from this agreement will primarily be used to stock up on BTC, because, why not? After all, who needs a diversified portfolio when you can just go all in on the digital gold rush? 🏭💰

The company is also exploring the possibility of accepting BTC payments and launching BTC reward programs. Imagine checking into a hotel and getting rewarded with a few satoshis for your troubles. It’s like a loyalty program for the 21st century, or as I like to call it, the “Crypto Club.” 🏨💼

But wait, there’s more! Murano plans to pursue sale and leaseback transactions to “unlock” the funds necessary for their long-term Bitcoin accumulation. They assure us that they won’t abandon their real estate and hotel management strategy, but rather, they’ll run both alongside their BTC strategy. It’s like having your cake and eating it too, but with a side of blockchain. 🍰Blockchain

Murano’s business model is eerily similar to that of Metaplanet, Asia’s largest corporate BTC holder. Metaplanet started as a Tokyo-based hotel management firm but is now more famous for its Bitcoin-focused operations. They even plan to reopen a hotel in Tokyo under the name “The Bitcoin Hotel” by the first quarter of 2026. It’s like a hotel for the crypto elite, where the doorman might ask for your private key instead of a reservation. 🗝️🏨

Among its capital-raising strategies, Murano plans to prioritize the development of real estate properties to drive better capital efficiency, unlock balance sheet liquidity, and generate improved yield for company shareholders. One of the real estate development projects mentioned includes residential condominiums planned for the next phase of the firm’s ongoing Grand Island Cancun project. It’s like a tropical paradise, but with a side of crypto. 🌴💰

Chairman and CEO of Murano, Elias Sacal, said that the new Bitcoin treasury strategy will complement the firm’s core business model built upon the real estate and hospitality sectors. He hopes that the adoption of BTC investments will enhance the value of the company’s holdings. “We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk,” said Sacal. It’s like he’s trying to turn the hotel industry into a digital fortress. 🏰💻

Earlier this month, Murano joined an alliance of companies led by BTC Inc & Michael Saylor’s Strategy, dubbed “Bitcoin for Corporations.” The aim of the alliance is to drive corporate adoption of Bitcoin among its members, led by the largest corporate BTC holder in the world. It’s like a crypto club for the corporate elite, where the membership fee is a few billion in BTC. 🤝💰

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2025-07-08 11:52