So, Bakkt Holdings (NYSE: BKKT), the crypto company that probably has more acronyms than actual employees, just bought 30% of some Japanese outfit called Marusho Hotta (TSE: 8105). You know, because why not? š¤·āāļø
Apparently, this makes Bakkt the big cheese at Marusho Hotta-like the annoying guy at a party who shows up late but still insists on controlling the playlist. And guess what? They’re going full Bitcoin. Yes, Phillip Lord, President of Bakkt International, is now CEO of Marusho Hotta. Because apparently, running one company wasnāt enough for him. Heās out here like, āSure, Iāll take two!ā š
Oh, and get this-theyāre rebranding the whole thing as Bitcoin.jp. Yep, because nothing screams ācutting-edgeā like slapping “.jp” onto the worldās most overhyped cryptocurrency. They even bought the domain name, because obviously, no one else was using it. š

But wait, thereās more! Earlier this year, Bakkt raised $75 million in an equity offering after filing paperwork to sell up to $1 billion in securities. Thatās right-theyāre spending money faster than I spend regret during family dinners. šø Even though their stock price tanked post-funding announcement, theyāre all in. Like that friend who bets everything on black at roulette and then says, āTrust me, itāll work out.ā
Bakkt co-CEO Akshay Naheta had the audacity to call Japanās crypto regulations ātransparent.ā Transparent? Really? Have you ever tried reading those regulations? Itās like trying to understand IKEA instructions without the pictures. Still, heās optimistic about turning this into a top-tier Bitcoin treasury firm. Good luck with that. š
Of course, none of us know how much this deal cost because-surprise!-they didnāt tell anyone. But hey, shareholder approval pending means we might actually see this madness unfold. Or not. Who knows? At this point, I wouldnāt be shocked if they decided to rename themselves Dogecoin.jp next week. š¶
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2025-08-07 00:05