Institutional investors are expanding their cryptocurrency holdings beyond just Bitcoin and Ethereum. A recent survey by Coinbase and EY-Parthenon found that a quarter of respondents are planning to include XRP in their portfolios by 2026. The report also revealed that more firms are investing in cryptocurrencies other than Bitcoin and Ethereum – increasing from 51% to 56% – suggesting a growing interest in a variety of digital assets beyond the two largest.
A January 2026 survey of 351 leading financial decision-makers worldwide reveals strong interest in digital assets. The vast majority of respondents – representing firms managing over $1 billion – indicated plans to increase their investments in digital assets this year. Specifically, 73% anticipate boosting their allocations, and 74% predict that cryptocurrency prices will increase in the next 12 months. The survey included participants from the US (60%), Europe including the UK (20%), and the rest of the world (20%), and covered a range of financial institutions like asset managers, hedge funds, and private banks.
XRP Among Top 2026 Picks
While Bitcoin and Ethereum remain the most popular choices for institutional investors, the latest data shows a growing interest in other cryptocurrencies. Currently, 94% of institutions hold Bitcoin, with plans to maintain 91% in 2026. Ethereum is also highly favored, increasing from 86% to 90%. Beyond these two, Solana, Chainlink, XRP, Binance Coin, Cardano, Tron, and Bitcoin Cash are all seeing increased allocations. Specifically, interest in Solana, Chainlink, XRP, and Binance Coin is notably rising. Cardano, Tron, and Bitcoin Cash are also gaining traction, though from a smaller base. Dogecoin continues to be a relatively minor holding for these institutions.
The amount of XRP held is significant because it reflects a growing trend of larger institutional investors entering the digital asset space. We expect to see a substantial increase in the percentage of firms allocating a significant portion of their assets to digital assets: those allocating over 5% will likely rise from 18% to 29% by late 2026, while allocations between 6-10% will jump from 11% to 19%, and 11-20% from 3% to 7%. Most investors still prefer to access these assets through regulated investment products like spot ETFs and ETPs – currently 66% use these, and 81% prefer regulated options. Overall, net ownership of cryptocurrencies through ETFs, ETPs, or direct holdings has increased from 76% in January 2025 to 79% in January 2026.
Throughout this report, we consistently see a focus on both expanding investment options and improving how portfolios are built. Among those looking to increase their investments, the main reasons are: increased regulatory clarity and confidence in compliance (cited by 65%), wider access to digital assets through regulated channels (51%), and improvements in essential infrastructure like custody, settlement, and risk management (46%).
Smaller investment firms are leading the way in increasing their investments. 77% of firms managing between $1 billion and $50 billion plan to significantly grow or add to their holdings, compared to 69% of firms managing between $51 billion and $500 billion, and 64% of those managing between $501 billion and $1 trillion.
Despite recent market fluctuations, financial institutions aren’t lowering their standards. Nearly half (49%) are actually focusing *more* on managing risk, maintaining sufficient funds, and carefully determining investment sizes. Another 22% have slowed down their investments or are sticking with cautious strategies. Regulations continue to be a key factor, both helping and hindering – with 78% wanting clearer rules for the market and 66% still worried about regulatory uncertainty when it comes to digital assets.
At press time, XRP traded at $1.37.

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2026-03-27 06:13