EU MiCAR Drama: LSEG Vet Sabina Liu Takes KuCoin to Vienna

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Sabina Liu, once a lantern guiding the vast aisles of the London Stock Exchange Group, is summoned to steer KuCoin’s European pulse. From Vienna’s mist-silvered offices she will tend the enterprise’s quiet garden, while the city listens to the soft clack of keyboards and the distant echo of footsteps in velvet suits. This news arrives after KuCoin, as if testing patience, secured an EU-wide MiCA license in Austria just two moons prior.

MiCAR as Guardrails for Growth

Come November 2025, Austria laid a MiCAR license upon KuCoin, a papered talisman that says: you may walk here, so long as the path is measured. The license opens the gate to regulators’ street-thirty lands in the European Union and the European Economic Area-where the air tastes of finance and risk, and the sidewalks hum with audit trails. Liu will helm this MiCAR voyage from Vienna, bearing the title of Managing Director for KuCoin EU, a captain steering a ship through regulatory tides with a wry smile and coffee in hand.

Before stepping into KuCoin’s orbit, Liu spent more than ten years at LSEG, threading through the arteries that feed global investment banks and cross-border traders. She also wore the hat of steering KuCoin’s institutional business, as if arranging a chessboard where kings trade in ledgers and futures sigh in the margins.

Speaking of the license-the latest milestone in a long, patient game-Liu called it a milestone indeed, a set of rails laid to guide the long journey. MiCAR, she noted, presents a unified framework-a single weather pattern in a mature, diverse financial landscape. It promises a wider stage for crypto use and breathes room for stablecoins, payments, and wealth products to drift toward day-to-day life, like coins slipping into ordinary pockets with a conspiratorial wink.

KuCoin Bags Other Key Deals

Liu reminded the world that compliance is not a cosmetic glaze over profit; it is the bedrock on which sustainable business and consumer protection are built, a murmur of responsibility that doesn’t cancel excitement so much as clarify its edges. To complement its MiCA push, KuCoin secured regulatory approval to operate in Australia, with fiat on-ramps arriving in November 2025, a footbridge from local banks to digital doors.

The Australian license allows the Seychelles-based exchange to offer fiat on-ramps, letting Australian users buy digital assets via local banking rails and AUD-denominated payments with the ease of a checkout line that doesn’t demand a passport for every transaction.

Around the same cadence of time, KuCoin linked hands with Pix, the instant-pay conduit, to step into Brazil with its crypto services. This gave Brazilians a corridor to spend among up to 50 cryptocurrencies at merchants that bow to Pix QR codes, a bridge between the gleam of digital assets and the ordinary cadence of daily purchases.

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2026-01-27 22:43