Sui Unleashes USDsui: Will This Stablecoin Steal the Dollar’s Crown? 🎩💸

Key Takeaways

Why did Sui choose Bridge as its stablecoin issuer?

Bridge, acquired by payments giant Stripe for $1.1 billion in February 2025, offers enterprise-grade infrastructure with traditional finance legitimacy-or as we like to call it, “the grown-up version of Monopoly money.” 🏦

How does USDsui fit into the broader stablecoin competition?

Multiple layer-1 blockchains launched native stablecoins in 2025 rather than relying on USDC or USDT deployments. Because who needs sleep when you can reinvent the wheel… but with more blockchain! 🛠️

Sui announced the launch of USDsui on 12 November, a native stablecoin built using Bridge’s Open Issuance platform, positioning the layer-1 blockchain to capture stablecoin revenues instead of ceding them to Circle or Tether.

The move reflects a broader industry shift as blockchains abandon passive deployment of existing stablecoins in favor of owning their dollar infrastructure. Or, as Shakespeare might’ve written: “To bridge, or not to bridge? That is the question.” 🤷

Bridge, acquired by payments giant Stripe for $1.1 billion in February 2025, provides the enterprise-grade infrastructure powering USDsui.

Also, the deal marked crypto’s largest acquisition and signaled a serious entry by traditional finance into stablecoin infrastructure. Because nothing says “serious” like dropping $1.1 billion on a stablecoin-sigh, the drama. 💔

Traditional finance meets blockchain economics

Sui’s choice of Bridge as the issuer represents a strategic bet on the legitimacy of traditional finance.

Stripe processed $1.4 trillion in payments in 2024 and brings regulatory expertise, as well as massive distribution potential. Because who needs a gold standard when you have a “silver” standard with a side of compliance? ✅

This differs sharply from crypto-native issuers like Ethena Labs or established players like Circle.

“This landmark product launch connects Sui’s native assets directly to global commerce, fintech, and traditional financial rails,” said Adeniyi Abiodun, co-founder and chief product officer at Mysten Labs. The asset will comply with the GENIUS Act upon its effective date. Because nothing says “genius” like a stablecoin that’s also a government-approved flex. 🎓

USDsui will be interoperable with other stables powered by Bridge from major platforms including Phantom, Hyperliquid, and MetaMask.

Bridge’s Open Issuance platform allows custom stablecoin deployment with enterprise infrastructure rather than simply bridging existing tokens like USDC. Because why use the old USDC when you can have a custom stablecoin with a personal chef and limo service? 🚁

The revenue question

Sui’s massive stablecoin volume justified the native approach. The network processed $412 billion in combined stablecoin transfer volume between August and September 2025 alone.

Under the traditional model, fees from that activity flow to Circle [USDC issuer] or Tether [USDT issuer]. But now? Those fees are like a genie trapped in a lamp, begging to be freed for Sui’s benefit. 🧞

With USDsui, revenues return directly to the Sui ecosystem through growth and investment programs.

This economic model motivated several recent launches across competing chains. Because nothing fuels innovation like watching your rivals panic and launch their own stablecoins. 🏃♂️💨

Escalating stablecoin competition

The stablecoin landscape experienced dramatic fragmentation in 2025.

Multiple layer-1 blockchains launched native dollar assets rather than relying on USDC or USDT deployments. Because why settle for a one-size-fits-all dollar when you can have a custom-made, hand-stitched, blockchain-exclusive version? 👗

Ethena Labs deployed its Stablecoin-as-a-Service model across Jupiter [JupUSD on Solana], Sui [suiUSDe], and MegaETH [MegaUSD].

Also, PayPal expanded PYUSD to Solana and Stellar after launching on Ethereum. Hyperliquid’s validators are selecting an issuer for USDH to manage a $5.9 billion reserve. Because who needs a single stablecoin when you can have dozens of them, each with its own personality and drama? 🎭

Each approach offers different tradeoffs. Ethena provides crypto-native infrastructure with yield generation.

PayPal brings brand recognition and regulatory compliance. Bridge offers traditional finance legitimacy with stablecoin customization. Because nothing says “legitimacy” like a stablecoin that’s basically a business card with a QR code. 🃏

“Open Issuance eliminates the usual complexity and extended timelines associated with stablecoin deployment,” said Zach Abrams, co-founder and CEO of Bridge. “It enables platforms like Sui to launch their own stablecoins quickly and efficiently.” Or, as we like to call it: “The Fast & Furious of stablecoins, but with fewer explosions and more spreadsheets.” 🚗📊

2025-11-12 20:15