Coinbase President Takes the NFT Plunge: $25 Million for Digital Art & Chaos!

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Ah, the ever-dramatic world of cryptocurrency! Coinbase’s esteemed President, Emilie Choi, has confirmed an eyebrow-raising purchase of an ultra-rare NFT worth a staggering $25 million. But this isn’t just any run-of-the-mill digital doodle-no, no. This NFT comes with a little something extra-a smart contract “admission ticket” that enforces a revival clause. How charmingly bureaucratic.

Emilie Choi: The NFT Saga Continues

Whispers fluttered through the crypto corridors on October 10, like the soft rustling of a thousand digital coins, about Coinbase’s massive NFT purchase. Was it true? Could it be? A decision of such monumental proportions must have been… carefully considered, one would assume.

Well, Emilie Choi, in a rare moment of transparency, responded to a tweet from Coinbase’s CEO, Brian Armstrong, with the revelatory words: “We had to do it.” We indeed, Emilie. We most certainly had to. As if the world would collapse without this monumental addition to Coinbase’s already bloated digital treasure chest.

For the uninitiated, the NFT in question is tied to UpOnlyTV, a crypto podcast hosted by Jordan Fish (known to his legion of followers as Cobie) and Brian Krogsgard (@ledgerstatus). Ah, the mysteries of the digital world. UpOnlyTV, launched during the heady days of the 2021 bull market, took a sabbatical after the FTX collapse in late 2022. Drama, drama, drama.

We had to do it.

– Emilie Choi 🛡️ (@emiliemc) October 20, 2025

As fate would have it, in May 2025, Cobie humorously suggested reviving UpOnlyTV if someone burned a special NFT he had minted. But alas, the token languished unsold on OpenSea, with bids so low they could barely keep up with the rising inflation of NFT absurdity. A sad, sad tale, indeed.

This NFT isn’t just a pretty picture, though. Oh no. It obligates Cobie and Ledger to produce a minimum of eight episodes of UpOnlyTV within the next three months. But wait-there’s more! The fine print (where all the real fun is) states that no sponsorship rights or editorial control will be granted to the buyer. In other words, Cobie and Ledger could entirely ignore Coinbase, roast them on air, or discuss their favorite ice cream flavors for all anyone cares. The power of art in the blockchain age, truly.

In an act of sheer crypto-meme brilliance, Cobie initially set the price absurdly high, turning this NFT into a symbol of everything ludicrous about NFT valuations. And to make things even juicier, Brian Armstrong, the ever-optimistic leader of Coinbase, revealed that Coinbase had spent a cool $25 million worth of USDC on the NFT. But that’s not all-Coinbase, in a dramatic act worthy of a Shakespearean tragedy, appears to have burned the NFT to trigger the revival clause. Oh, the drama of it all!

Brian Armstrong: The Bullish Oracle

Meanwhile, Brian Armstrong remains as bullish about crypto as ever, despite the recent market crash. The man’s optimism could power a small country. Armstrong confidently proclaimed that it’s “not too late” to invest in crypto and even predicted that Bitcoin (BTC) could one day soar to a mind-boggling $1 million. Could he be the modern-day Nostradamus of the digital currency world? Time will tell.

However, Armstrong was quick to caution novice traders, advising them not to dive headfirst into Bitcoin or Ethereum (ETH) just yet. The crypto world is a treacherous place, after all. As previously reported, Armstrong also forecasted that crypto adoption will surge in the next decade, though, he assured us, the best tech is often so seamless that people won’t even realize it’s happening. Clever, no?

Despite these musings, Coinbase isn’t just sitting idly by. The exchange has boldly announced plans to add BNB, Binance’s native token, to its listing roadmap. It’s all part of the grand expansion strategy-because who doesn’t want more tokens, more trading pairs, and more drama in the ever-volatile world of cryptocurrency?

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2025-10-21 12:56