Ex-Coinbase Bigwig Leads Nubank’s Crypto Gambit – Twain-Style Satire

Nubank, that slick contraption for a digital purse in Latin America, has gone and pulled in Michael Rihani from Coinbase to serve as Director of Crypto. If you ever wanted a feller with more than 15 years of experience behind him, here he stands, ready to steer the crypto ship with a steady hand and a sly grin. 💰😏

Rihani ain’t no spring chicken in the grand farm of technology. He’s a veteran product captain who has roamed from Apple to Tesla, Cash App, and Coinbase. Before this curtain raiser, he wore the title of product director at a crypto exchange; at Tesla and Cash App he tinkered with Bitcoin payments; and in Apple’s orchard he helped plant the seeds for Apple Pay and the Apple Card. The man’s resume is thick enough to chisel a statue of the market from oak. 🪵💳

The hire was announced on September 26, 2025-a date that will probably be remembered by coffee mugs and press releases alike-as if to say, “City folks from the United States are moseying toward bright, high-growth corners of the globe.” He’ll be based in the United States and will report to Thomaz Fortes, the executive director of Nubank’s crypto division. 🗽➡️🌎

Product leader from Silicon Valley, they call him in the papers? Well, if there was a badge for “fedora-wearing code-slinger,” he’d have earned it. Rihani brings a tally of silicon and software that could make a steam train blush.

In a post on X (that modern telegraph of clever chatter), Rihani says he’s dedicating his career to Bitcoin and to making the world’s money behave itself a mite better. Nubank, he adds, is the place to build products with teeth and teeth with purpose. “If you want to build something new and impactful, there’s no better place than Nubank,” he proclaims, which sounds noble enough to melt a snowman in September. ⛄💬

Thrilled to share that I’ve joined @Nubank as Head of Crypto. Nubank is one of the largest digital financial services platforms in the world with millions of customers, a mighty market, and a future that’s ripe for the picking. Nubank Crypto has become one of the most competitive options on the market, and it’s a privilege to work with a team committed to redefining the future of money. – Michael Rihani

“Over the past few years, I’ve dedicated my career to Bitcoin and improving the world’s financial system,” says Rihani. “If you want to build something new and impactful, there’s no better place than Nubank. Nubank Crypto has become one of the most competitive options on the market, and it’s a privilege to work with a team committed to redefining the future of money.” And so the coin keeps clinking, friends. 🪙✨

Nubank’s crypto ambitions look to be marching in step with a growing parade. The bank has lately allowed customers to pay credit-card bills with Bitcoin, signaling a broader appetite for digital assets. Rihani’s move from a United States crypto exchange to a Brazilian-headquartered fintech suggests that emerging markets are keen to borrow seasoned hands to grow their tech futures. With Nubank’s vast user base, this hire reads like a vote of confidence in the region’s appetite for cryptocurrency-and a reminder that the money world often travels as quietly as a herd of buffalo, but with a lot more chat and a lot more emojis. 🧭💬🪙

2025-09-26 18:31

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