User Radar: The Web3 Marketing Tool That’s Less ‘Ghost Town’ and More ‘Gold Rush’ 🦌💸

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Addressable, a Web3 marketing platform, has unveiled User Radar-a gadget of unparalleled complexity that turns anonymous website visitors into “actionable leads,” as if the internet were a bustling saloon where every ghost has a name and a wallet. 🦄

This new tool, nestled within the Addressable dashboard, is a detective with a magnifying glass and a ledger, sifting through onchain and offchain activity like a prospector panning for gold. It tracks aggregated wallet balances across seven blockchains, monitors identified wallets, and retargets users with ads on crypto-aware platforms, because who needs subtlety when you can just follow people around? 😂

Tomer Sharoni, CEO of Addressable, claims User Radar helps marketers craft “impactful campaigns” tailored to specific communities. Translation: it’s a fancy way of saying, “Here, take this ad; it’s for you, and you’re valuable.” The tool also auto-identifies wallet-enabled visitors, mashes up on-site behavior with public wallet transactions, and segments high-value users for retargeting. All in all, it’s less “Wild West” and more “Wild West with a GPS.” 🚨

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2025-08-13 13:08